If you ever read any of the slick gambling magazines that you find in casino gift shops and hotel rooms, you've probably noticed ads telling you that you can haul in mucho bucks anytime you want, that you won't have to work for a living any more, and, in fact, you can even buy your own private jet and an island in the South Pacific if you just buy one of the advertised systems, which are so easy to use that some of the lower primates could probably learn them. It's a good thing casinos don't pay off in bananas.

Ads like this remind me of the comic book ads that used to catch my attention when I was a kid. I was a Superman addict, and every issue had a few pages of ads for mail order products that indulged my fantasies of becoming the "Man of Steel." Of course, there was the familiar "I-was-a-97-pound weakling" pitch for turning my puny 12-year-old excuse for a body into something that looked like King Kong on steroids. According to the ad, with only 15 minutes per day of easy exercise, I'd be huge in a month. Or, for only a buck, I could get a secret ancient chart of the body's "pressure points," which would immediately transform me into an invincible Master of the Asian Fighting Arts. Muggers, thugs, and linebackers would gasp and tremble when I entered the room.

My favorite, however, had to be the ad for the "X-Ray Specs." Here was a 590 pair of glasses that purported to give me Superman's incredible x-ray vision—and with it the ability to see through doors, walls, and most importantly, clothing. This ad always had a cartoon illustration of some dodo wearing the specs with his tongue falling out of his mouth while he's gawking at a fully clothed dish striking a come-up-and-see-me-sometime pose.

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